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Blog > Blogs in "Book Review" Category

Book Review
May 31, 2022
Move Fast and Break Things is a first-hand account of how the rise of the Internet killed the music and cinema industries. Jonathan Taplin recounts how this technology was used to enrich a small group of people and ruin the lives of many others, touching upon threats arts, journalism, and democracy face today.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
April 30, 2022
John Warrillow saw the light one day and transitioned his business from a traditional sales model to a subscription-based one. In his book The Automatic Customer, he explains how you can adapt this particular strategy for your line of work, offering nine different scenarios you can work with.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
March 30, 2022
Life after Google is a critique of the high priests of Silicon Valley and the direction they have taken the American high-tech industry. Claiming that the current economic model and the way American academia operates are broken, George Gilder touts blockchain as a promising technology with the potential to help people build a different world.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
February 28, 2022
A reference book on high-tech marketing, Crossing the Chasm has provided scholars, investors, and founders with a working framework for close to three decades. A must-read for anybody interested in high-tech B2B marketing.
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M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
January 28, 2022
The boundless optimism right after the launch of a product soon gives way to a sharp decline in the initial interest, leaving founders and their teams not knowing what to do. Traversing the Traction Gap provides founders with a playbook they can employ to restart their growth engine and lead their products to success.
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M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
December 28, 2021
Companies cannot rely on innovation that is incidental and unpredictable. Inspired by the principles of scientific management, Anthony W. Ulwick shows us how uncovering customer needs is key to sustainable, high-impact innovation in his book Jobs to Be Done.
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M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
November 29, 2021
Innovation is a muscle individuals and organizations can develop. The Innovator's DNA lays out five discovery skills you need to develop that muscle and make innovation a part of your organization’s culture.
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M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
October 25, 2021
Hearing from entrepreneurs who made it, one gets the impression that being a founder is all about having a great idea. In his book Founder’s FAQ, İlker Köksal shows us that there is more to being a founder than just an idea, and gets into the nitty-gritty of the whole process, from the conception stage to team building to exit.
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M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
September 30, 2021
This is the story of a man who was true to himself in everything he did and made sure that his business reflected his genuineness. In Delivering Happiness, the late entrepreneur Tony Hsieh offers us a glimpse into how culture can be the foundation upon which a billion-dollar business is built.
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M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
August 30, 2021
For a product manager, reading The Product-led Organization must feel like taking up running as a hobby and suddenly getting the chance to be coached by an Olympic gold medalist in marathon. Todd Olson, a successful entrepreneur with a product management background, has been there and done that, and offers invaluable advice to leaders of SaaS startups.
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M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
July 29, 2021
Hooked gives the reader a recipe for the secret sauce that turns ideas into products we can’t seem to get enough of. The ‘Hook Model’ presents an actionable plan for startups and entrepreneurs to build products that people will not just use and put aside but live in.
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Code2 / Great Thinker