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Blog > Blogs in "Book Review" Category

Book Review
December 28, 2021
Companies cannot rely on innovation that is incidental and unpredictable. Inspired by the principles of scientific management, Anthony W. Ulwick shows us how uncovering customer needs is key to sustainable, high-impact innovation in his book Jobs to Be Done.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
November 29, 2021
Innovation is a muscle individuals and organizations can develop. The Innovator's DNA lays out five discovery skills you need to develop that muscle and make innovation a part of your organization’s culture.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
October 25, 2021
Hearing from entrepreneurs who made it, one gets the impression that being a founder is all about having a great idea. In his book Founder’s FAQ, İlker Köksal shows us that there is more to being a founder than just an idea, and gets into the nitty-gritty of the whole process, from the conception stage to team building to exit.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
September 30, 2021
This the story of a man who was true to himself in everything he did and made sure that his business reflected his genuineness. In Delivering Happiness, the late entrepreneur Tony Hsieh offers us a glimpse into how culture can be the foundation upon which a billion-dollar business is built.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
August 30, 2021
For a product manager, reading The Product-led Organization must feel like taking up running as a hobby and suddenly getting the chance to be coached by an Olympic gold medalist in marathon. Todd Olson, a successful entrepreneur with a product management background, has been there and done that, and offers invaluable advice to leaders of SaaS startups.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker
Book Review
July 29, 2021
Hooked gives the reader a recipe for the secret sauce that turns ideas into products we can’t seem to get enough of. The ‘Hook Model’ presents an actionable plan for startups and entrepreneurs to build products that people will not just use and put aside but live in.
M. Çınar Büyükakça
M. Çınar Büyükakça
Code2 / Great Thinker