In Superconsumers, Eddie Yoon takes a look at the small portion of customers who are responsible for a disproportionately big part of a company's revenue. Yoon examines what drives the shopping habits of these people and argues that they can become a reliable and sustainable engine of growth for businesses.
First, a recruitment spree during the pandemic, then, the Great Resignation, and now a massive tide of tech layoffs... Is there a way to avoid these boom and bust cycles in recruitment? The Alliance shows it is possible to build long-lasting relationships in the world of short-term corporate goals.
A short, clear take on the most practical way of holding a usability test. No elaborate procedures or intimidating language... Rocket Surgery Made Easy is just the kind of advice you need if you are not a usability professional.
Can you go beyond positioning a product and design the whole market in a way that guarantees your sustainable success? Play Bigger argues that you can and should. The book suggests "category creation" as a strategic tool for creating and dominating a market segment.
So many startups count on leveraging network effects for their products when, in fact, very few can do that properly. In The Cold Start Problem, Andrew Chen explains what makes network effects so difficult to master and offers his readers a template they can use to reliably unlock this transformative power.
An entrepreneur, an investor, and a visionary blessed with a Midas touch, or a villain determined to destroy the society as we know it? Zero to One sheds light on how Peter Thiel sees the world and what he strives to achieve with his investments and scholarship fund.
Customers and other stakeholders are who you turn to whenever there is a major setback with your business plan. However, getting information from people is not a straightforward process; it is an art unto itself. In Just Enough Research, Erika Hall explains different types of design research and how best to conduct them.
Startups strive to achieve product-market fit but lack proper guidance on how they should position their products. In Obviously Awesome, April Dunford combines her training in engineering with a three-decade-long experience in marketing and comes up with an action plan to end the suffering of startups.
More than a decade after Marc Andreessen declared that software was eating the world, Gordon Haff proclaims that it is the open source that is doing the eating. In How Open Source Ate Software, Haff takes a long, hard look at how open source became the transformative force it has become today.
Move Fast and Break Things is a first-hand account of how the rise of the Internet killed the music and cinema industries. Jonathan Taplin recounts how this technology was used to enrich a small group of people and ruin the lives of many others, touching upon threats arts, journalism, and democracy face today.
John Warrillow saw the light one day and transitioned his business from a traditional sales model to a subscription-based one. In his book The Automatic Customer, he explains how you can adapt this particular strategy for your line of work, offering nine different scenarios you can work with.
Life after Google is a critique of the high priests of Silicon Valley and the direction they have taken the American high-tech industry. Claiming that the current economic model and the way American academia operates are broken, George Gilder touts blockchain as a promising technology with the potential to help people build a different world.
A reference book on high-tech marketing, Crossing the Chasm has provided scholars, investors, and founders with a working framework for close to three decades. A must-read for anybody interested in high-tech B2B marketing.
The boundless optimism right after the launch of a product soon gives way to a sharp decline in the initial interest, leaving founders and their teams not knowing what to do. Traversing the Traction Gap provides founders with a playbook they can employ to restart their growth engine and lead their products to success.
Companies cannot rely on innovation that is incidental and unpredictable. Inspired by the principles of scientific management, Anthony W. Ulwick shows us how uncovering customer needs is key to sustainable, high-impact innovation in his book Jobs to Be Done.
Innovation is a muscle individuals and organizations can develop. The Innovator's DNA lays out five discovery skills you need to develop that muscle and make innovation a part of your organization’s culture.
Hearing from entrepreneurs who made it, one gets the impression that being a founder is all about having a great idea. In his book Founder’s FAQ, İlker Köksal shows us that there is more to being a founder than just an idea, and gets into the nitty-gritty of the whole process, from the conception stage to team building to exit.
This is the story of a man who was true to himself in everything he did and made sure that his business reflected his genuineness. In Delivering Happiness, the late entrepreneur Tony Hsieh offers us a glimpse into how culture can be the foundation upon which a billion-dollar business is built.
For a product manager, reading The Product-led Organization must feel like taking up running as a hobby and suddenly getting the chance to be coached by an Olympic gold medalist in marathon. Todd Olson, a successful entrepreneur with a product management background, has been there and done that, and offers invaluable advice to leaders of SaaS startups.
Hooked gives the reader a recipe for the secret sauce that turns ideas into products we can’t seem to get enough of. The ‘Hook Model’ presents an actionable plan for startups and entrepreneurs to build products that people will not just use and put aside but live in.