Companies cannot rely on innovation that is incidental and unpredictable. Inspired by the principles of scientific management, Anthony W. Ulwick shows us how uncovering customer needs is key to sustainable, high-impact innovation in his book Jobs to Be Done.

For a product manager, reading The Product-led Organization must feel like taking up running as a hobby and suddenly getting the chance to be coached by an Olympic gold medalist in marathon. Todd Olson, a successful entrepreneur with a product management background, has been there and done that, and offers invaluable advice to leaders of SaaS startups.

Hooked gives the reader a recipe for the secret sauce that turns ideas into products we can’t seem to get enough of. The ‘Hook Model’ presents an actionable plan for startups and entrepreneurs to build products that people will not just use and put aside but live in.